Beverage · Alcohol · Omnichannel
WESAKE
Built and scaled Attomik's in-house sake brand from zero — raising $2M+, launching DTC, and expanding into 1,000+ retailers with major partnerships.
Overview
The Brand
WESAKE is Attomik's in-house sake brand, created and launched from scratch with full ownership across brand building, go-to-market, and growth. We led the end-to-end build: brand strategy and identity, marketing and creative, DTC operations, and retail/sales expansion.
The brand has raised over $2M and scaled into more than 1,000 retailers — including BevMo and Spec's — supported by high-profile partnerships with Brooklyn Beckham and CAA.
The Challenge
Building a new beverage brand required proving demand quickly while establishing credibility with both consumers and retail buyers. The go-to-market needed to work across DTC and wholesale simultaneously — balancing brand storytelling, efficient acquisition, and retailer-ready sales materials and velocity strategy. In parallel, WESAKE required strong partnerships and capital to accelerate distribution and sustain growth.
Our Approach
How We
Built WESAKE
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01Brand Creation + Positioning⚡ AI-Accelerated
Developed the brand identity, messaging system, packaging and creative direction, and launch narrative to differentiate in a crowded category. Used AI to accelerate competitive landscape analysis, naming research, and consumer language mining — building a brand that resonated with both DTC and retail audiences from day one.
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02Go-to-Market Strategy
Built the omnichannel plan across DTC and wholesale, aligning pricing, margin structure, and channel roles to support sustainable scale. Defined the retail-ready commercial framework — velocity targets, sell-through support, and trade spend strategy — before approaching buyers.
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03DTC Launch + Growth⚡ AI-Accelerated
Launched and operated the DTC channel — site, funnel, merchandising, and campaigns — to drive brand awareness, conversion, and first-party customer data. AI-generated creative accelerated testing across ad copy, landing pages, and offer structures without inflating production costs.
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04Retail Sales + Distribution
Built the wholesale motion and retailer toolkit, supported sell-in and sell-through strategy, and expanded into key accounts and doors nationally. Secured placement in 1,000+ locations including BevMo and Spec's — with a distributor-ready package that made pitching and onboarding fast.
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05Partnerships + Fundraising
Partnered with Brooklyn Beckham and CAA to amplify brand launch and awareness with credibility and reach. Led fundraising strategy and execution, raising $2M+ to fuel distribution expansion, marketing investment, and operational growth.
Results
