Coffee · DTC · Ecommerce
Jolene Coffee
End-to-end ecommerce + paid acquisition to launch and scale Jolene Coffee across Shopify, Amazon, and emerging marketplaces.
Overview
The Brand
Jolene Coffee partnered with Attomik from day one to launch and scale its ecommerce business. Working closely with co-founders Shane Powers, Anthony Kiedis, and the Global Brands Equity Group, we built and optimized the core Shopify experience, launched Amazon as a second revenue engine, and managed acquisition across Meta, Amazon Ads, and Google Search.
The engagement is ongoing, with expansion into TikTok Shop and Walmart to diversify distribution and accelerate profitable growth.
The Challenge
Launching from zero required standing up a full-funnel ecommerce engine quickly — storefront, product merchandising, measurement, and paid acquisition — while keeping unit economics healthy. The long-term challenge was building a channel mix that could scale beyond a single platform and maintain efficiency over time.
Our Approach
How We
Grew Jolene
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01Ecommerce Launch & Foundation
Launched the Shopify storefront and conversion funnel, established analytics and measurement infrastructure, and implemented merchandising and offer structure to support initial traction. Every page instrumented from day one so we had clean data to optimize against immediately.
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02AI-Powered Acquisition System⚡ AI-Accelerated
Built and scaled paid acquisition across Meta, Google Search, and Amazon Ads. Our AI creative engine generated hundreds of ad variants in the first 30 days — compressing months of testing into weeks. Winning angles scaled fast; losing ones cut before burning budget.
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03Amazon Marketplace Growth⚡ AI-Accelerated
Launched and optimized Amazon listings using AI-driven keyword research — analyzing thousands of competitor reviews to surface the exact language customers used. Built A+ content, brand store, and full ad structure across Sponsored Products and Sponsored Brands.
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04P&L Ownership & Scaling Roadmap
Owned ecommerce performance end-to-end — CAC, CVR, AOV, repeat rate, and payback — aligning every channel investment to profitability targets. Built a full unit economics model and made every decision against contribution margin.
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05Channel Expansion — TikTok Shop & Walmart⚡ In Progress
Next phase diversifies distribution into TikTok Shop and Walmart Marketplace — significant incremental reach with lower competition. AI-generated content and listing optimization applied from day one.
Results
