DTC · Ecommerce · Shopify
Good Twin
Built and scaled Good Twin's DTC engine from zero to $60K/month with high-converting Shopify + lifecycle automation.
A full ecommerce engine built from scratch — storefront, acquisition, and lifecycle — that 10×'d monthly revenue while maintaining conversion efficiency at scale.
Overview
The Brand
Good Twin partnered with Attomik to build its ecommerce channel from scratch and turn Shopify into a reliable growth engine. We owned the end-to-end storefront experience, conversion optimization, and lifecycle marketing to convert and retain customers.
The result was rapid revenue growth — from $6K to $60K per month — with consistently strong conversion performance as the business scaled.
The Challenge
Starting from zero required launching a complete ecommerce foundation — store setup, merchandising, conversion funnel, and post-purchase retention — without sacrificing efficiency. The key focus was building a system that could scale sustainably rather than relying on one-off wins.
Our Approach
How We
Scaled Good Twin
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01Shopify Build & Conversion Foundation
Set up the Shopify storefront and key product flows from scratch. Optimized merchandising, PDPs, and checkout to remove friction and lift CVR from day one. Every element designed around conversion, not just aesthetics.
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02CRO Testing & Iteration⚡ AI-Accelerated
Ran continuous improvement cycles across landing pages, PDPs, and offer structure to sustain 4%+ conversion rates at scale. Our AI-assisted testing framework compressed the learning cycle — modeling variant performance to prioritize highest-impact tests first.
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03Acquisition Support & Performance Tuning⚡ AI-Accelerated
Aligned paid traffic with onsite experience — matching creative angles to landing pages, routing audience intents to different entry points. AI creative generation enabled rapid testing without ballooning production costs.
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04Lifecycle Marketing System
Built email automation from scratch — welcome, abandoned cart/checkout, post-purchase, replenishment, and win-back. Each flow built with AI-assisted copy and send-time optimization, improving open rates without manual tuning.
Results
