In-House Brand · DTC · Marketplaces
La Monjita
Built and scaled Attomik's in-house brand from $0 to $160K in 6 months across DTC, Amazon, and Walmart — with full P&L ownership.
Launched from zero across three channels simultaneously — proving the full Attomik playbook on our own brand before deploying it for clients.
Overview
The Brand
La Monjita is Attomik's in-house consumer brand, launched and operated end-to-end by our team. We built the business from scratch — product positioning, ecommerce infrastructure, marketplace expansion, and growth strategy — owning day-to-day execution and full P&L performance.
The brand launched simultaneously across DTC and major marketplaces (Amazon and Walmart) and is scaling rapidly under a profitability-first operating model. It's our proof that everything we build for clients, we've already proven on ourselves.
The Challenge
Launching an owned brand required building the full commercial engine from zero — channel setup, merchandising, measurement, acquisition, and operations — while managing real unit economics and inventory risk. The goal wasn't just to launch, but to prove demand quickly, establish scalable distribution across channels, and build a repeatable system for profitable growth. Success required tight P&L control and fast iteration across both DTC and marketplace playbooks simultaneously.
Our Approach
How We
Built La Monjita
-
01Brand + Go-To-Market Build⚡ AI-Accelerated
Developed positioning, offer structure, and channel strategy from scratch. Used AI to accelerate competitive research, consumer language analysis, and messaging development — compressing weeks of discovery into days. Translated research into a clear launch plan and growth thesis before spending a dollar on acquisition.
-
02DTC Launch + Conversion Foundation
Launched the DTC storefront and conversion funnel, optimizing merchandising, PDPs, and checkout to convert paid and organic traffic efficiently from day one. Every element built with conversion data as the north star — not aesthetic preference.
-
03Marketplace Expansion — Amazon + Walmart⚡ AI-Accelerated
Launched and optimized listings across Amazon and Walmart simultaneously, using AI-driven keyword research and competitor review mining to build listings that ranked fast and converted efficiently. Marketplace ad structure built from launch — not bolted on later.
-
04P&L Ownership + Operating Cadence
Owned the full P&L and KPI stack — CAC, CVR, AOV, margin, repeat rate, and payback — guiding every spend, pricing, and inventory decision. Built a weekly operating cadence that kept the business accountable to profitability thresholds at every stage of growth.
-
05Scaling Execution⚡ AI-Accelerated
Ran continuous testing across creative, offers, and channel mix to accelerate growth while protecting profitability. AI creative generation kept the testing pipeline full without scaling a creative team — enabling more experiments per dollar than any traditionally-staffed operation.
Results
