DTC · Ecommerce · CRO

Stuzzi

Built Stuzzi's DTC strategy and Shopify experience — lifting CVR from <1% to 3.5–4% with pricing and funnel optimization.

The Brand

Stuzzi partnered with Attomik to develop a complete DTC growth strategy and rebuild its ecommerce foundation on Shopify. We designed and launched a higher-performing storefront experience, improved merchandising and conversion flow, and aligned pricing and offer strategy to improve unit economics.

The work transformed onsite performance and created a scalable base for acquisition.

The Challenge

The existing DTC experience was under-converting at sub-1% CVR, limiting the brand's ability to scale traffic profitably. Stuzzi needed a clearer strategy across positioning, offers, and the onsite funnel — plus stronger pricing logic to support margins and acquisition. The goal was to materially improve conversion while building a more durable ecommerce engine.

Our Approach

How We
Rebuilt Stuzzi

01

DTC Strategy + Funnel Diagnosis

Audited the customer journey end-to-end and defined the core DTC growth plan — positioning, offers, KPIs, and channel role — to establish a clear foundation before touching any execution.
02

Shopify Site Build + UX Improvements

Rebuilt the Shopify site and key flows — homepage → PDP → cart → checkout — to reduce friction and improve clarity at every decision point. Every element was designed around conversion, not aesthetics alone.
03

CRO + Merchandising Upgrades

Optimized PDP structure, social proof placement, bundle mechanics, and cart/checkout flow to systematically lift CVR. Merchandising was restructured to guide buyers toward higher-AOV configurations.
04

Pricing + Offer Strategy

Implemented pricing strategy and packaging — bundles, thresholds, and tiered offers — to improve conversion and unit economics simultaneously. Aligned offer architecture to acquisition channel needs so paid media could scale profitably.
05

Testing + Iteration

Established an ongoing optimization cadence across pages, messaging, and offers — sustaining performance gains through structured testing rather than one-time fixes.