DTC · Shopify · Meta Ads

HpO

Built HpO's DTC strategy and Shopify experience while running Meta paid media to drive efficient customer acquisition.

The Brand

HpO partnered with Attomik to develop a complete DTC growth strategy and strengthen its ecommerce foundation on Shopify. We improved the storefront experience, refined merchandising and conversion flows, and aligned pricing and offer strategy to support healthier unit economics.

In parallel, we launched and managed Meta (Facebook/Instagram) paid media to drive new customer acquisition and create a scalable performance marketing engine.

The Challenge

HpO needed a clearer strategy across positioning, offers, and the onsite funnel to improve conversion and customer experience. The brand also required a more intentional pricing and packaging approach to support margins and efficient acquisition. The goal was to create a structured DTC engine that connects paid traffic to a stronger onsite experience — driving consistent performance and enabling scalable growth.

Our Approach

How We
Grew HpO

01

DTC Strategy + Funnel Diagnosis

Audited the customer journey end-to-end and defined the DTC growth plan — positioning, offers, KPIs, and channel role — to establish a clear foundation before touching any execution.
02

Shopify Site Improvements

Optimized the Shopify site and key flows — homepage → PDP → cart → checkout — to reduce friction and improve clarity at every decision point. Built to convert cold paid traffic, not just warm repeat visitors.
03

CRO + Merchandising Upgrades

Improved PDP structure, social proof placement, bundle mechanics, and cart/checkout flow to systematically lift conversion — restructuring merchandising to guide buyers toward higher-AOV configurations.
04

Pricing + Offer Strategy

Built pricing logic and packaging — bundles, thresholds, and tiered offers — to improve both conversion rate and unit economics simultaneously. Aligned the offer architecture so paid media could scale without eroding margins.
05

Meta Paid Media Execution

⚡ AI-Accelerated

Structured Meta campaigns and established a repeatable testing cadence across audiences, creatives, and landing page variants. Used AI-assisted creative analysis to identify winning patterns faster and compound learnings across test cycles.