Food
Sylo
Launching a functional food brand across DTC and Amazon simultaneously with AI-powered precision.
Overview
The Brand
Sylo is a functional food brand in the performance nutrition space — a category that is both high-opportunity and extremely competitive. They needed to launch DTC and Amazon simultaneously, with limited runway and no margin for slow learning cycles.
The Challenge
Launching two channels simultaneously with limited budget is operationally complex. The temptation is to split focus and get mediocre results on both. The right approach is to use data from one channel to accelerate the other — but doing that manually takes more time than most early-stage brands have.
Our Approach
How We
Grew Sylo
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01AI Market Intelligence
We started with an exhaustive AI-powered category analysis — mapping Sylo's 30 nearest competitors across positioning, pricing, review sentiment, creative patterns, and keyword coverage. This produced a precise launch brief: where to compete, where to avoid, and which consumer segments were underserved.
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02Parallel Launch Strategy
We launched DTC and Amazon in the same week — using DTC as the test-and-learn environment and Amazon as the scale channel. Every creative and messaging winner from DTC was deployed to Amazon listings within 48 hours.
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03AI Creative Testing
We ran 150 creative variants in the first 60 days — across lifestyle photography, product-forward shots, ingredient callouts, and benefit statements. The winning variants from DTC directly informed Amazon main images and A+ content.
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04Demand Forecasting
We used our AI demand forecasting models to plan inventory across both channels — preventing the stockout spiral that kills Amazon momentum for new brands and protecting the DTC experience through the launch spike.
Results
